They have over a hundred years of history, they have name recognition like few other companies. Coca Cola many products are recyclable and Coca Cola is also going for the green effect. Because, when outbound activities are timely managed with optimal costs and product delivery processes put a minimum negative effect on the quality, it maximises the customer satisfaction and increases growth opportunities for the firm. This brand also provides fridges to its customers to store. Coca-Cola is one of the largest company of the world and claiming one of the leading position in with its massive market share in the soft drinks and beverage industry. Coca-Cola has launched its “One Stop Shop” which allowed the brand to connect directly with its customers. This could be the distinguishing factor as to why consumers purchase from this company and not the competition. Cola has been able to build an infrastructure that spans over 200 markets in the world. The section provides a detailed analysis of Coca-Cola’s internal factors that influence its strategic competitive advantages. Here are some of these sources of competitive advantage that have made Coca Cola an unbeatable brand in the global industry. Currently, the company is the biggest soft drink company on the planet. It was invest by Dr John Pemberton, who was a pharmacist in Atlanta. The packaging itself is enough to gather the attention of the market and become the preferred one. Its a type of analysis which is used to gain competitive advantages. To make sure that Coca-Cola meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Coca-Cola. But now around 1.9 million bottles are being sold globally, and in many places, it is considered as the number one choice for soft drinks. They have a few, a unique taste no one else has, even other cola drinks. The company is so well developed that it only costs a fraction of the selling price to manufacture their product which in turn results in high-profit margins. As leadership analyst, he has written for different topics including Leadership Styles and Qualities, Finance, and Economics. It’s a surprise that something can keep its value for so long. And it has made its substantial presence in all of those countries equally. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Coca-Cola offers a world class management training to its executives which enhances their capabilities. The fridge is given free of charge hence retailers have no excuse for cost implications. Competitive advantages evolve from the resources available to the organization. Coca-Cola is currently operating in more than 200 nations globally. SWOT stands for strength, weakness, opportunities, and threats. These capabilities enabled the company to keep higher profit margins and maintain high marketing budgets. It also helps keep the management on toes and helps in problem-solving if anything arises. To understand the particular features of the companies’ competition, it is necessary to focus on differences in the corporate cultures. COCA COLA Logo. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). This website uses cookies to improve your experience. Now you do. Coca-Cola has built its brand and kept it strong for many years. In 2016, we introduced Coca-Cola Zero Sugar™ in an effort to meet the needs of consumers seeking to manage their sugar intake. Coca-Cola makes the brand stronger by maintaining the quality and taste. And Coca-Cola is superior in this thing.