Discover how six basic principles drive all sorts of things to become contagious, from consumer products and … Your recently viewed items and featured recommendations, Select the department you want to search in, This title is not currently available for purchase. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. Contagious: Why Things Catch On: Berger, Jonah: Amazon.com.tr Çerez Tercihlerinizi Seçin Alışveriş deneyiminizi geliştirmek, hizmetlerimizi sunmak, müşterilerin hizmetlerimizi nasıl kullandığını … a corner restaurant trying to raise awareness. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Reviewed in Australia on December 24, 2018. . Writing style makes this difficult to take seriously, Reviewed in the United Kingdom on July 18, 2016. I'm not an expert on social media or even word of mouth marketing but I ve tried my fair amount during my time at university. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The … Outlines the six step to why things catch on. Try To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The … Helped to inspire a lot of ideas for myself. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. Reviewed in the United Kingdom on April 16, 2017. Contagious is filled with fascinating information drawn from Berger… Create an exceptional product or service, which you can sell at a great price, throw some advertising at it, and you just have to succeed. Why do some YouTube videos go viral? This shopping feature will continue to load items when the Enter key is pressed. Account & Lists Account Returns & Orders. Reviewed in the United Kingdom on February 7, 2019. 'Contagious' is about how and why ideas, services and products spread. Reviewed in the United States on November 28, 2015, Really helps to understand how to leverage your marketing skills by using different effective techniques. Social Currency, triggers, emotion, public visible, practical value and stories. Some of the examples seemed like a stretch and perhaps there could have been more techniques to apply instead of just examples of the principles. Do you ever wonder why some advertisements are so annoying and corny? Social Media Marketing: Become an Influencer in Your Space and Build an Evergreen B... Podcast: Learn how to Stop Babbling & Start Podcasting Like a Pro. You don't need a fancy microphone if you have something interesting to say. Finally we learn the power of narrative. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. 1-PAGE PLANNER: How to Discover your Red-Hot Niche of Cash-Paying Raving Fans. Learn to discover lucrative red-hot niches. Need more customers? Domi... GOVERNMENT TENDERS (DON'T) SUCK! Next he explains how subconscious triggers lead to surprising results. 2020 Edition. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world … As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Do you ever wonder why some advertisements are so annoying and corny, Reviewed in the United States on October 16, 2016. It also analyzes reviews to verify trustworthiness. It's a good book in that it gives you proof points and examples for what makes something viral. This shopping feature will continue to load items when the Enter key is pressed. When I reviewed the sources in the Notes section of Berger's "Contagious… When I reviewed the sources in the Notes section of Berger's "Contagious… After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Indeed. His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Based upon years of academic research, Berger … it has compiled great stories to tell what makes a product / service contagious. To get the free app, enter your mobile phone number. The Office of Heavenly Restitution: A Fantasy Fiction Anthology, The Growth Marketing Playbook: A Tactical Guide To Scale E-commerce to $500 Million. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Interested in self-publishing, but tight promotion budget? I bought this book to learn about digital marketing for a new business I bought. There's a problem loading this menu right now. It may seems repetitive since it has a few points to make and expands in more pages than needed. We work hard to protect your security and privacy. There was a problem loading your book clubs. Good old-fashioned practical value is also described as we love to share those genuine life hacks with our friends and family. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and is the internationally bestselling author of Contagious and Invisible Influence.He’s published dozens of … A deconstruction of the elements of expertise, and practical step-by-step methods to reach it ASAP. I learnt so much and gained key knowledge on how I can better market to everyone in this new crowded digital age. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Merch Zero to Hero: A Modern, Comprehensive Guide to Merch by Amazon (Making Passiv... Because Self-Publishing Works: Everything I Learned About How to Market a Book, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of. Want to create an X-factor to stand out amongst competition? Previous page of related Sponsored Products. Our payment security system encrypts your information during transmission. You just have to get people to talk.The challenge, though, is how to do that. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Try Reviewed in the United States on February 4, 2016. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Based upon years of academic research, Berger has arrived at a system named STEPPS that acts as a litmus test for … Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world … Everyday low prices and free delivery on eligible orders. has been added to your Cart. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. One example is the horrible book review that leads to thousands more copies sold. The six principles are: social currency, … He dropped two books last year, about a month apart, with this one I'm reviewing and Invisible Influence. Reviewed in the United Kingdom on April 14, 2018. Please try your request again later. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Contagious: How to Build Word of Mouth in the Digital Age, Inspire a love of reading with Amazon Book Box for Kids. Paperback. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Learn how to develop your own Holistic Growth Playbook. Learn how to land the best cases. Read Contagious: Why Things Catch On book reviews & author details and more at Amazon.in. There was an error retrieving your Wish Lists. His book has only reinforced it. The way Johan has written this and the format is so easy to read and understand. which you can sell at a great price, throw some advertising at it, Reviewed in the United States on April 10, 2017. Free … Lots of interesting stories. Pub Date :2014-01-16 Pages: 256 Language: English Publisher: Simon & Schuster Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. The chapter on social currency describes how you can yoke your product to your customers desire to improve their image making word-of-mouth, and web, your best form of marketing. Many of us imagine that ad writers lack our higher level of taste. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. These step-by-step Digital Strategies have doubled sales, boosted online leads 67%, increased email click-through 200%, generated a 22% opt-in rate!Â. (Prices may vary for AK and HI.). This book is a must read because it teaches you how to get the public know about your products. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Find all the books, read about the author, and more. This book is well researched, accessible and just an eye opener when it comes to today's practices of guerrilla marketing. From his own research and that of others, Berger has identified a set of six principles which cause products, services and ideas to spread like a virus. I find the subject both interesting and useful; shame this book reads as if it were written with a reader of limited attention span and intelligence in mind. Influence: The Psychology of Persuasion, Revised Edition. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and … "Contagious… Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Learn more about the program. emails from friends. Want to improve sales? If you want to quickly know everything required to make your idea catch like fire, definitely suggest you read this. Contagious: How to Build ... Please try again. Contagious: How to Build Word of Mouth in the Digital Age. Discover how six basic principles drive all sorts of things to become contagious, from … Jonah Berger is a professor at the Wharton School of Business. A brilliant book I want to tell people about. The Complete Guide to Facebook Advertising. Previous page of related Sponsored Products. The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. Great book at shedding a lot of light on what makes things "Contagious". Thought provoking and engaging. Reviewed in the United States on April 7, 2017. Account & Lists Account Returns & Orders. As I was reading it it occurred to me that I kept saying to myself "oh yeah!, that's how that works". Hello, Sign in. Find all the books, read about the author, and more. It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. An incredibly frustrating and irritating book. by Jonah Berger. This book is a gem in the usually quite boring marketing and business section. Must Read: The Same Framework Silicon Valley & "Shark Tank" Companies Use to Rapidly Grow Their Businesses in Unprecedented Rate! Amazon.in - Buy Contagious: Why Things Catch On book online at best prices in India on Amazon.in. There's a problem loading this menu right now. Do you know where your next client is coming from? Fast pace and easy to understand book. Does this book contain quality or formatting issues? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and … Love the little stories that are used as examples, Reviewed in the United Kingdom on July 26, 2016. Shockingly, it's not difficult and doesn't need to take a long time! All in all his 6 STEPPS were a concise way to explain the concept of why things could go viral and the reasoning sound. I am now using these technique and hopefully can give my product a viral boost, Reviewed in the United States on July 29, 2013, Just a bit too much on the Malcolm Gladwell / Jonah Lehrer bandwagon and not bad, but just okay I suppose, Reviewed in the United States on April 18, 2013. Overall the book will change the way you see viral marketing and communication in our modern age and is genuinely fun to read. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. a non-profit trying to fight obesity. This is a great book for concisely gathering all of those suspicions you have bout how things work in relation to viral uptake of things. Write a review. The Catalyst: How to Change Anyone's Mind, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells, Invisible Influence: The Hidden Forces that Shape Behavior. STEPPS on how to get YOUR content shared! Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Quick Summary: Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Stuck at home? If we believe we can help others save time or money, we will spread the word. Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. When I reviewed the sources in the Notes section of Berger's "Contagious" book, a citation to Rogers' work was absent. The author peppers his lessons with juicy examples that are surprising and interesting. Loved how easy he makes it to understand and remember with his 6 STEPPS. Looking for new and powerful ways to market on social media? Why are some products and ideas talked about more than others? Heard Jonah present this book at SXSW and bought it as a result. I have learnt a lot about being contagious and I can't wait to apply all these principles. Love the little stories that are used as examples, I couldn't stop sharing them around my peers. Take advantage of the downtime to learn how to design, list, market and sell your garment designs on Amazon's vibrant Merch platform! What sells more, happy emotions or sad? If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. Unable to add item to List. 'Contagious' is about how and why ideas, services and products spread. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. According to Berger, you can. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Word-of-mouth. Writing your book is one of the best ways to get more business. While "Contagious" is obviously a well written book, anyone interested in the topics Berger presents must read "Diffusion of Innovations," which is far more comprehensive (and interesting) than Berger's work. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. And you don't have to have millions of dollars to spend on an advertising budget. Very clever ideas about why people talk about the things they talk about and how things go viral. Whether through face-to-face conversations. Learn to Master Facebook Advertising. This is a must read if you are in business. It seemed that entire chunks of Rogers' work was lifted and repackaged by Berger with contemporary experiments, examples, and a renaming of concepts (e.g., Rogers uses the term Observability, while Berger uses Public). The Catalyst: How to Change Anyone's Mind, Invisible Influence: The Hidden Forces that Shape Behavior, This Is Marketing: You Can't Be Seen Until You Learn to See, Building a StoryBrand: Clarify Your Message So Customers Will Listen, The Spook Who Sat by the Door (African American Life Series), The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd. Right? Please try again. The chapter on the public is all about how to make people show your logo everywhere. Do you believe that this item violates a copyright? How is it that some important news stories are ignored, while a video of a grandmother dancing drunk on the table gets millions of views? It also analyzes reviews to verify trustworthiness. Jonah Berger simplified years of his research into six principles of … If we can tie a product or service to a good story, then we ride the waves of idle chatter. Reviewed in the United States on September 24, 2016. I saw Berger speak at an Art of Marketing conference and bought into his thinking immediately. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world … Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Such an easy book to read and gain the insights into what draws people to your products or services. This book is delivers valuable info in a nice easy to read, easy to understand format. Learn how this author made her first book top of the charts in 7 countries with only $119! How To Get Any Prospect To Beg You for a Presentation, Growth Hacking: Silicon Valley's Best Kept Secret. Buy Contagious: Why Things Catch on Unabridged by Berger, Jonah, Nobbs, Keith (ISBN: 9781442359376) from Amazon's Book Store. I have no regrets. If you want to learn about how to create effective sales Funnels, then you'll like How to Build a Sales Funnel. Something went wrong. : Cut Through The Noise And Win Big Contracts For Y... To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Discover how six basic principles drive all sorts of things to become contagious, from … This definitive guide to doing business with the government helps businesses navigate the complexities to win more lucrative government contracts. but if you try to implement the content it is … There was a problem loading your book clubs. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world … I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." If you like great tips on creating leads, then you'll like Phil Wall's easy to follow book on prospecting. 50+ tactics across 5 strategic pillars: Acquisition, Lifecycle, CRO, Measurement and Creative. It seemed that entire chunks of Rogers' work was lifted and repackaged by Berger with contemporary experiments, examples, and a renaming of concepts (e.g., Rogers uses the term Observability, while Berger uses Public). Please try again. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime. Reviewed in the United States on December 24, 2018. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and is the internationally bestselling author of Contagious and Invisible Influence.He's published dozens of … If you're a seller, Fulfillment by Amazon can help you grow your business. The stories in this book were awe inspiring, thought provoking and idea stimulating to the point where I couldn't put it down! The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. You're listening to a sample of the Audible audio edition. It is full with real life examples and with research results.
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