Free survey tools like Survey Monkey, KwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results. How many times have you been told that to differentiate your firm you need to “add value?” Have you ever asked your clients for suggestions on ways you can add value? How to Add Value to Clients’ Lives. Don’t know where to start? Consider adding social media or chat to your channels so customers … Your marketing strategy should focus on clients’ problems, as well as helping to solve the issues. Some firms provide training videos on a client extranet ensuring the client gets the exclusive benefit of the custom-designed training program. How much did your client pay in the past for similar services? Dewey’s expertise includes client development; Don’t Make a Promise You Can’t Keep. One simple way to add value to your clients and customers is by being an expert with a message. improvement. brand and reputation management; and organizational RECRUITING AND ON-BOARDING © 2015 – 2018, VerticalResponse. Research can also set the firm up as an authority on a topic. This can be a great way to move more products and services and add value to your customers. Plans demonstrate to clients a commitment to accomplish the client’s goals in a timely and predictable manner. Issue spotting is the process of monitoring industry news and trends to identify emerging issues and opportunities that could affect a client’s business. Eric Dewey authors the Legal Marketing Blog, Lawyer Up! 7. But in between the demand for help and answers, engage customers and add value to the relationship with great content. The lower the cost, the higher the value to the client. Pandemic-Related Uncertainty Means Business Decisions Will Be Highly Scrutinized. Filed Under: Featured Stories • Personal Development. Send your emails with VerticalResponse – It’s free up to 1,000 email contacts. Integrate your value in your billing entries – clients don’t regularly read your bio, case studies, or LinkedIn profile, but they always review their bills so it’s a great opportunity to communicate your value to existing clients Use words that convey action, results, benefits and not just effort continues, lack of customer satisfaction is a sure-fire way to keep people from coming back. Utilizing this process you may want to consider a regular newsletter (electronic or printed) that updates customers on a regular basis as it relates to very key and important information that they have to have. Only one step left! The practice adds ongoing value because the placed executive learns new systems, processes, understands the culture and business imperatives better and often expands the relationship within the firm. Law firms can often provide exceptional value to their clients (and themselves) by placing staff or attorneys in the client’s business on a temporary basis. Consider adding social media or chat to your channels so customers … CONNECTIONS AND INTRODUCTIONS Your connections can be a resource to your clients. Building a dynamic profile for each client takes time, and helps the independent agent anticipate additional insurance needs as clients’ lives evolve. Many businesses miss the boat by focusing on features instead of benefits. There’s no question that clients are focused on gaining efficiencies in every aspect of their business. Receive news updates via email from this site, SUBSCRIBE TO RECEIVE OUR DIGITAL MAGAZINE VIA OUR MONTHLY NEWSLETTER FOR FREE, Address: 10601-G Tierrasanta Blvd., Suite 131, San Diego, CA 92124. Another great way to show value whilst being efficientin your time is to develop seminars for your clients about specific topics. What other methods do you use to add value for your customers? He can be reached at: 502-693-4731 or at You can increase its value by simplifying its method of use. This gave the client an exceptional tool to evaluate each jurisdiction and make better venue decisions. … To provide value, you need to meet your clients’ expectations, and then some. 1. Consistently work to improve customer satisfaction. So, here's a list of 24 budget-friendly, creative ways to add value to your personal training clients and customers without breaking the bank. Make it free for your clients,as well as offering them the chance to bring along a friend for free, too. Most importantly, memorable customer experience models aim to deliver unexpected intangible value that cannot be packaged or sold. Whether it is using your client’s products or services, developing a co-promotion or simply promoting your client’s business, aligning their sales and marketing goals with your own can be a win-win situation for both of you. The training can be done by webinar, onsite at the client’s offices or in written form. The art of creating added value starts with the ability to see your business through the eyes of your customers. Custom analysis or research can provide significant and unique value to a client. When a person decides to buy something from you, she is … 12. About the Author: Eric Dewey authors the Legal Marketing Blog, Lawyer Up! TRANSPARENCY AND ACCESSIBILITY Many law firms and lawyers meet annually or quarterly to look at the upcoming year or quarter and help clients plan for the anticipated work. Make sure you know all of the people that you know and your partners know and proactively make introductions to your clients. 4. A correct concept. I asked: “What is most effective way we can, at our expense, invest in our relationship with you?” Here is what they told me. www.groupdewey.com. Here are five ways to create added value that can be easily implemented into your business plan today: 1. PROCESS IMPROVEMENT AND MANAGEMENT The trusted relationship a law firm has with its client takes time to develop. 3. PRODUCTS AND PROMOTION Recently, LawVision hosted a webinar for the members of its Practice Group Professionals... Snell & Wilmer is pleased to welcome new employment partner Gina L. Miller and new... From the Streets to the Courtroom, this Attorney Brings Genuine Results in Personal... As I write this, many law firms are shutting down their physical offices and having... 17 WAYS TO ADD VALUE TO YOUR CLIENT RELATIONSHIPS. Establish a culture of efficiency with your clients, and work hard to produce value quickly with as few resources as possible. Enabling your clients to expand their network of connections and tap new resources adds significant value to the relationship. And they should be continuously working to add value for your customers. Consider what’s important to your target market and how your product or service will benefit them. Remember to research your client’s industry, and understand what’s important to them and their business; the return will far outweigh the investment you made. Build a Customer Community. By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling. o Offer external assistance: While you are representing your clients as a real estate professional, see if you can help them out in any other ways as well. Remember, although you may be offering something for free, it still needs to have relevance to your market and should always be consistent with your brand’s overall purpose. We’ll never share your address. Practice Management magazine, due out in November This not only helps tick the box of emotional value but also brings people back who have a genuine connection to you and your content. To provide clarity, I captured some of the best ways we see lawyers adding value. This could be in the form of access to the firm’s software or technology, access to staff or transparency in billing, processes used or research undertaken. Faced with challenges and opportunities, the people you know can help your clients achieve their objectives. 2. 7 Email Analytics Concepts You Should Get Familiar... A Creative Touch: How and When to Use GIFs in Emai... Nice Save! If you’re looking to build stronger brand loyalty, larger or repeat sales, engaged customers, and a better bottom line, add some value! provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. If you want to get a promotion, get a raise, or even a new project that'll boost your resume, you've got to step up. All rights reserved. In a world full of distraction so the precious commodity of being fully engaged and present with the people you come into contact with will instantly create a valued connection. TECHNOLOGY AND SOFTWARE TOOLS September 3, 2018 / Don Connelly / Managing the Relationship / 0 comments. When to Send Email Coupons to Your Customers, 3 ways to double your email list and boost sales with email partnerships, 7 simple (yet powerful) email marketing ideas for local nonprofits, Automate these 7 event marketing emails to skyrocket ticket sales, How to get the most revenue from email marketing, Improve your email marketing with automation, From zero to success: Building an email list from scratch. Plans come in many varieties and can be done for training, legal work, expenses, and many other purposes. The quality of what you put out there can increase sales and loyalty. Your service and support team should be the eyes and ears for your company. Businesses with an online presence can use a customized sign up form to encourage visitors to sign up to hear more about special offers and promotions. 5. See how easy it is to build your business with skillful campaigns and strategic customer outreach. Quantify Your Results. This includes personalized service, attention to detail, and showing a sense of urgency to address concerns as they arise. Disproportionately allocate your sales force, marketing dollars, and R&D investments toward the customers and segments that you can best serve and will provide the greatest value in return. and was recently named the Guest Expert of the ABA’s Customers feel they are getting a great deal, as they are paying less than if they bought each item separately, and you get the benefit of a higher dollar sale per transaction. One firm I worked with undertook an analysis of all the wage and hour decisions in all the courts in the client’s footprint along with an analysis of the judge’s historical decisions. 2. Establish a culture of efficiency with your clients, and work hard to produce value quickly with as few resources as possible. of 2013. This rule is pretty standard for providing stellar client service. You’ll get an email about once a week. strategy and planning; marketing ROI and client opportunity The art of creating added value starts with the ability to see your business through the eyes of your customers. Think what your customers really value, what benefits will make them happy, what information about your market or product they lack, what is fun for them and use it to provide value. He can be reached at: 502-693-4731 or at It’s vital to ensure your customer service offering adds value to retain your customers. PLANS AND PLANNING SESSIONS Checklists, guides and tracking systems can help improve the effectiveness of a department and the efficiency of the work. The value conversation starts with you – you are not just doing IT stuff, you are adding value to your clients. There is an endless number of ways in which technology can be used to add value for a client. Never underestimate the value of free resources. Certain aspects of a study may be made available to the public while the more significant findings are kept for the exclusive benefit of the firm’s best clients. Let us know in a comment below. Your service and support team should be the eyes and ears for your company. 5 Ways To Add Value To Your Customers. They are useful to your clients, but are low cost on your end. Dewey’s expertise includes client development; weekly) basis. Finding the right fit for a position can be a challenge. improvement. 3. Even if your company doesn’t have lots of documentation, you can still add value by keeping projects, meeting notes, product guides, and tasks organized with the help of the following tools: Slack - keep all your team’s communications in one place Zipline - centralized communication, and to-do list tracking for retail businesses To provide value, you need to meet your clients’ expectations, and then some. In order to apply the correct value to the correct customer at the correct time you need to have a thorough understanding of your customers and a flexible approach to interacting with them. These are just 5 ways I think you could add value to your bookkeeping clients, there are heaps more. Here are five ways to do it. This will make them feel like you truly value them as clients. Some firms set up extranets and house war rooms on them to store the documents, giving easy access to the matter records. And they should be continuously working to add value for your customers. Offer Flexibility in Course Delivery – To Reduce Cost and Time Commitment for the Client Here are eight tips to follow that will help you keep your clients happy and keep your client retention strong. Home >> Email marketing >> 7 Email Analytics Concepts You Should Get Familiar WithEmail marketing is by far one of the most... Home >> Email marketing >> A Creative Touch: How and When to Use GIFs in EmailsAre you toying with the idea of adding GIFs to... Home >> Email marketing >> Nice Save! In the legal area, outside counsel can be particularly helpful by finding and introducing potential candidates, assisting in writing job descriptions, vetting candidates, assisting in orientations or on-boarding of the new hire. Almost 80% of customers say a company’s social media posts impact their buying decisions. All of the above-mentioned tactics will help you to create a positive image for your brand among potential clients. Quantifying Your Value-Add 5 ways to create added value for customers. Creating a value-add service In Junior Entrepreneur we guide you through the steps to create a highly valuable client experience before, during and after a matter. She can then research the feasibility of adding the feature, assess the market size and implementation cost, and potentially move ahead in a future upgrade. Law firms often have access to resources and information that their clients do not. CONNECTIONS AND INTRODUCTIONS Leverage the power of VerticalResponse with insights, examples and practical advice from our email marketing experts. Your clients are no different. FOUNDER OF EMPLOYEES FIRST LABOR LAW P.C. They try to up-sell, cross-sell, and add value wherever they can, which means they go out of their way to take on more responsibility because they know that’s the best way to keep a client. Done well, strategically added value is cost effective and will leave your customers with a disproportionately large warm and fuzzy feeling. Focus How You Help Customers Potential clients care about whether you can help them. To the degree that you’ve done what you committed to doing to add value to a person, team or organization, you’ll be known as reliable and a valuable asset to that person or business. Your aim is for your clients to walk away believing they can't afford NOT to work with you. Don’t Make a Promise You Can’t Keep. 8. Consider what’s important to your target market and how your product or service will benefit them. The more you woo your clients the better off you will be in the long run. 4. Although the debate over whether the customer is always right (or not!) Consider adding mechanisms to report attendance, viewing time or other metrics to help the client manage the training of their employees. Another easy way to demonstrate value and keep your existing customers satisfied is by creating a customer community. It's a solid concept. You can add value to a product or service by improving the packaging or the design. ANALYSIS AND RESEARCH TRAINING AND INSTRUCTIONAL GUIDES annual marketing and client development edition of Law Reverse secondments are similar but place the client’s executives at the law firm. Implement marketing models into your strategy. I feel especially with social media one of the easiest ways to achieve this differentiated story is to add your personality and unique story to your writing. 1. Here are 5 strategies for creating value for customers. Not only are “extras” impressive, they will boost your long term profits. A thoughtful plan provides exceptional value. analysis; client service training and program development; What problem does it solve, how will it help them overcome obstacles or do their jobs better? Legal marketers talk a lot about value. Building a customer experience also allows you to develop relationships with your customers so you can connect on levels that go past simply getting the sale. Here are eight tips to follow that will help you keep your clients happy and keep your client retention strong. strategy and planning; marketing ROI and client opportunity Businesses with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, positive online reviews, and higher retention rates. annual marketing and client development edition of Law As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape. There is an endless number of ways in which technology can be used to add value for a client. Create a private Facebook page Wean your customer service reps off that canned script and empower them to solve customers’ problems. Develop a memorable customer experience. For example, by training your staff to recognise and pay special attention to core customers. If you’re a barrister who is actively growing a practice at the Junior Bar register today to learn proven methods to raise your profile, connect with clients and grow your practice. COMPETITIVE INTELLIGENCE You need to understand how, precisely, you add value. Check your inbox to confirm your subscription. of 2013. Practice Management magazine, due out in November When to Send Email Coupons to Your Cust... 7 Email Analytics Concepts You Should Get Familiar With, A Creative Touch: How and When to Use GIFs in Emails, Nice Save! After all, as an expert: You have a message It yearns to add value to others. Be present. Some firms set up extranets and house war rooms on them to store the documents, giving easy access to the matter records. o Offer external assistance: While you are representing your clients as a real estate professional, see if you can help them out in any other ways as well. Otherwise, no amount of ‘value-adding’ will keep your clients from shopping around. A simple concept. Here are the ways I try to add value on a regular (i.e. There is a direct positive correlation between speed and the value of your offer. ISSUES SPOTTING 9. This rule is pretty standard for providing stellar client service. 1. In order to apply the correct value to the correct customer at the correct time you need to have a thorough understanding of your customers and a flexible approach to interacting with them. When I practiced law, I did. Law firms that provide ongoing CLE, training programs and instructional guides provide value by shifting the task of providing this from the client to the law firm. Identify the key competitors of your client and do research on them to understand their strategic direction and their competitive advantages. Understanding your customer is the key to adding value.