The company maintains diversity through HR programs, such as the Speak Up! 208 0 obj <>stream Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment. 0 The organizational chart of Nike displays its 151 main executives including John Donahoe, Matthew Friend and Andrew Campion × We use cookies to provide a better service. Copyright by Panmore Institute - All rights reserved. by Donald Katz discussion regarding how Nike came about and In court documents, they detailed problematic incidents between male and female co-workers, and called out an alleged boys club culture that led, they said, to the promotion of male employees despite numerous complaints to Nike's human resources department. As a result, there is a need to deconstruct Nike writing and other corporate writing in our classrooms. If this fails, they might try making strategic changes within the existing ways of doing things. Its core of Nike Inc. is marketing and design. The company also has coaching and mentoring programs. Nike Inc.ʼs organizational structureʼs characteristics facilitate control and flexibility in the business. This structural support, together with Nike’s organizational culture, helps the company in combating the financial and business developmental effects of competitors, such as Adidas, ASICS, Puma, and Under Armour. Organizational Behavior is an academic discipline that draws its knowledge (psychology, sociology, anthropology, political science and economics) from both behavioral and social sciences since it’s a science itself and uses scientific research methods. The following main characteristics of Nike’s corporate culture sustain business and market competence: Talented. Remember the man [the late Bill Bowerman, Nike co-founder]." (2012). 160 0 obj <> endobj Nike Inc. Company adopted virtual organization structure to reduce its scope and focus more on expanding market. In addition, Nike employs a number of programs, such as Bias to Breakthrough (a program for removing barriers to creativity) and NCourage (a set of employee networks for cultural awareness and community building). Nike is a company of purpose, growth and innovation. Nike Inc. understands that talent and innovation go hand-in-hand. It optimizes the manufacturing and production processes. Valmohammadi, C., & Roshanzamir, S. (2015). The purpose of this cultural characteristic is to minimize barriers to employee performance. These approaches are based on the strategy that develops and enables leaders within the organization for Nike’s global growth. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. Just Do It: The Nike Spirit in the Corporate World. As such, Nike uses training programs to maintain employee talent. Edit it online with your organizational information and import it as an image or PDF.--You can edit this template and create your own diagram. CHAPTER 14 • ORGANIZATIONAL CULTURE, CREATIVITY, AND INNOVATION 545 Some management experts have likened the role played by organizational culture to the roots of trees. The first characteristic is innovation and risk taking; Nike’s culture would be rated high. Diversity is continually developed in Nike’s organizational culture. program, which facilitates sharing of ideas among workers. They also have a special line of shoes for athletes. Description of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The relationship between leadership and culture, and how this affects the sustainability of organisations in the 21st century is an issue of debate. Evolve immediately. %%EOF h�bbd```b``^"A$��d�"=f�e��K@��?0[ Nike's unique flat, AKA matrix, structure defies the traditional CEO-with-multiple-subordinates model that many businesses of Nike's stature rely on. Nike is one of the pioneers of the manufacturing outsourcing strategy. This feature of the corporate culture maximizes Nike’s product development cycles, especially in creating new designs for its sports shoes, apparel and equipment. In the book . Huhtala, M., Tolvanen, A., Mauno, S., & Feldt, T. (2015). The associations between ethical organizational culture, burnout, and engagement: A multilevel study. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. endstream endobj startxref Nike Marketing Strategy 7428 Words | 30 Pages. (Photo: Public Domain) Nike Inc. Do the right thing. Organizational Structure Characteristics (Analysis) Updated May 8, 2016 Andrew Thompson Nike Inc.ʼs organizational structure reflects the abilities and limits of the business in its operations. However, a disadvantage is the potential reduction in managerial efficiency. Diverse. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among employees. Organizational Structure Characteristics (Analysis), Nike Inc. SWOT Analysis & Recommendations, Nike Inc. Generic Strategy & Intensive Growth Strategies, Nike Inc. Operations Management: 10 Decisions, Productivity, Nike Inc. Five Forces Analysis (Porter’s Model), Nike Inc. 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In fact, its popularity, dependence, and preference is evidence that Nike is the ultimate manufa… The way that the Nike brand is perceived from within the Nike organization is based on alleged factors such as identity, work culture, organizational communication, and if the members understand the brand. Characteristics of Organizational Culture Creating and Maintaining Organizational Culture Creating Culture Change The Role of Ethics and National Culture Conclusion Exercises Endnotes Index. Inclusive. We are on the offense—always. The company is known for cutting-edge sports shoes, apparel and equipment. Organizational culture is defined by seven main characteristics and the characteristics are quantified with a rating of low to high. The company supports this feature of the corporate culture through a team-based approach to management. PDF | Organizations are made up of both human and material resources. The patterns of behaviour that define a culture are reinforced through the artefacts of culture, including slogans, imagery, written statements, posters, mission statements and vision statements. Today, corporate social responsibility is a core part of Nike’s culture. A suitable recommendation is for Nike to increase its investment in managerial personnel to balance the effects of its corporate culture. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Just as roots provide stability and nourishment for trees, so does culture Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment. The guidelines of improvement: Relations among organizational culture, TQM and performance. Excerpt from Essay : Organisational culture is defined as a "consistent, observable pattern of behaviour in an organisation" (Watkins, 2013). This term is In the case of Lehigh, students were less interested in best practices in automobile companies, than in studying Nike (2000a). NIKE’S ORGANIZATIONAL CULTURE BY: JEFF RODISEL 2. Nike business practice is also facilitated through popular culture. Management can tighten controls and improve operational performance as a means to implement change. %PDF-1.3 %���� Nike’s strategy uses inclusiveness as a tool for optimal performance, diversity and talent development. An organisation’s strategy is influenced by the culture of the organisation but this can cause problems when the need for change arises. The advantage of Nike over its competitors is its customer’s loyalty. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. h�b```f``�b`e`��� ̀ �,@Q� ,� F��m However, Nike's model has specific benefits for the company and contributes to its longevity as a … Org chart highlighting visualizing the Nike organizational structure. The purpose of this characteristic of Nike’s corporate culture is to sustain talent and infrastructure necessary for producing some of the world’s most popular athletic shoes, equipment and apparel. Organizational Behavior and diversity of the Nike Company. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. Examining the Impact of Organizational Culture on Customer Centricity in Organizations: An Analysis. As one of the giants in the global athletic shoe, apparel and equipment market, Nike Inc. continues its policies and strategies to promote an organizational culture that reinforces business resilience and competence. As we seek to move the world forward through sport, we believe the success of our teammates drives the success of our business. Profits have grown 57% and Nike’s market cap has more than doubled. organizational-culture.pdf . Nike’s workers are given a set of instructions, rules and expectations on how to do their jobs, with consideration for their relations with customers and other employees. This is reflected in our ongoing commitment to fostering an environment focused on … This weekend, the New York Times published an in-depth story on the toxic work culture at Nike. Nike is a company. 187 0 obj <>/Filter/FlateDecode/ID[<139AF2CB534DA24D9422738EB8A299F6>]/Index[160 49]/Info 159 0 R/Length 127/Prev 902502/Root 161 0 R/Size 209/Type/XRef/W[1 3 1]>>stream This approach ensures that the company maintains its corporate culture, which partly contributes to the success of the business. Nike's Organizational Culture- Rodisel 1. Free eBooks Download - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. About the Authors TALYA BAUER TalyaBauer(Ph.D.,1994,PurdueUniversity)istheGerryandMarilynCameronPro- The company believes that this feature of the corporate culture leads to a dynamic workforce. Kelly Cahill and Sara Johnston last August filed a class action lawsuit against Nike alleging sex discrimination. We use cookies for website functionality and to combat advertising fraud. Nike’s annual revenue hit $24 billion last year, a 60% increase since he took the reins as CEO in 2006. Nike is a brand. The company has gone through several controversies including the child labor Nike Inc. emphasizes inclusiveness in its organizational culture. The characteristics of this culture ensure that the company continues its competitive advantage in the global sports shoes, equipment and apparel market. Cui, X., & Hu, J. The article analyzes different elements of organizational culture that can be identified in empirical research. Simplify and go. Writing by Nike has saturated popular culture and capitalist business culture. �����>GI�+���F!���T�>2�pX`F���. Nike matches employee donations and offers volunteer pay, which means Nike gives the employee $10 per hour for hours volunteered that they can donate to the organization they choose. Plus, continued innovation and product quality are keys to success. This feature of the organizational culture emphasizes the need to provide human resource support for product development and internal services in the corporation. This feature of the organizational culture minimizes problems in Nike’s workforce and supports streamlining athletic shoes, apparel and equipment design and production processes. ,�"E�E���V��A0[�.�A$�6)� "�׀H~)i$��@l�@)�6�H�����t�>؅�t%�30��0 �� Virtual Organization 1 Virtual Organization NIKE Nike is an American MNC which focuses on design and sales of sports footwear, apparel and equipments. The attitude of mystery and innovation features prominently in Nike's marketing and public image as well. lots of ebooks and awesome study material. Diversity promotes Nike’s creativity, innovation, brand image and, consequently, competitive advantage. In relation, the organizational structure supports initiatives and strategies contained in Nike’s marketing mix or 4P. Master the fundamentals. .GX�N2(� _�P�B��=���6#C��/�#ط0(00��gީP�ձ"�cIJ�t� ��Y�5���:����|}S0���M����5���ي`%}��Λ �,��I�����-�\�E Nike Inc.’s organizational culture supports business resilience and capability. Empire is a Canadian food-retailing and real estate company based in Stellarton, Nova Scotia, with more than Nike employs more than 44,000 people and its brand alone is valued at nearly $10 billion. Nike sponsors several football, tennis and basketball players. Several research efforts in this direction have shown that there is a relationship between leadership The Nike brand includes footwear, apparel and equipment in six core categories: running, basketball, football (soccer), women’s fitness, golf, and tennis, men’s training and sport culture.vii Nike products are sold through Nike owned stores and independent distributors in over 160 countries viii.